How Social Media is Driving Youth Movements Across Asia

How Social Media is Driving Youth Movements Across Asia

May 23, 2025

Across Asia, social media has become a powerful form for youth movements, enabling young activists to challenge authoritarian regimes, advocate for democratic reforms, and address pressing social issues. Platforms like Twitter, Instagram, and TikTok have transcended their original purposes, evolving into vital tools for political engagement and social change.

Digital Platforms as Catalysts for Change of Youth Movements

In Thailand, the #FreeYouth movement exemplifies the transformative power of social media in mobilizing youth activism. Between July and September 2020, the hashtag garnered over 11 million tweets, serving as a platform for young Thais to demand political reforms and challenge the monarchy.

In Bangladesh, in 2024 July uprising happened across the whole country, led by some youth leaders who Declared all the announcements in social media like Facebook and gathered the youth community for the massive change. After that Quota movement protest became the voice of the country and ended by fall of the ultimate dictatorship. 

Similarly, in Myanmar, despite stringent laws and military crackdowns, young activists utilized social media to document human rights abuses and organize resistance against the junta. The case of Kyal Zin, a teenager shot by security forces, became a symbol of resistance, with his final words, “Everything will be ok,” going viral and inspiring further protests.

Transnational Solidarity: The Milk Tea Alliance

One of the most notable examples of digital solidarity is the #MilkTeaAlliance, a pan-Asian youth movement that emerged in 2020. Initially a meme mocking China’s online trolls, it evolved into a pro-democracy alliance uniting youth from Thailand, Hong Kong, Taiwan, Myanmar, and beyond. The alliance has been instrumental in organizing protests, sharing information, and fostering a sense of unity among young activists across the region.

Youth-Led Initiatives and Platforms

Beyond grassroots movements, several youth-led organizations are leveraging social media to drive change:

  • Kpop4Planet: A climate activist group formed by K-pop fans, Kpop4Planet uses social media campaigns to pressure the K-pop industry to adopt sustainable practices. Their efforts have led to commitments from companies like Tokopedia and Melon to transition to renewable energy.

  • Awareness 360: Founded by Bangladeshi youth leaders, Awareness 360 operates in 23 countries, coordinating community service projects aligned with the United Nations Sustainable Development Goals (SDGs). The organization utilizes social media to mobilize youth and raise awareness on issues such as water, sanitation, and hygiene.

  • The Red Elephant Foundation: Based in India, this organization focuses on gender equality and peace through storytelling, art advocacy, and digital media engagement. Their campaigns have reached a global audience, empowering young people to advocate for women’s rights and social justice.

Challenges and Opportunities

While social media has provided a platform for youth activism, it also presents challenges. Governments in several Asian countries have implemented strict internet censorship laws, making it difficult for activists to organize and communicate. Despite these obstacles, young people continue to find innovative ways to circumvent restrictions, using encrypted messaging apps and virtual private networks (VPNs) to maintain connectivity and mobilize support.

Social media has transformed the landscape of youth activism in Asia, providing young people with the tools to challenge authority, advocate for change, and connect with like-minded individuals across borders. As digital platforms continue to evolve, so too will the strategies employed by youth activists, ensuring that their voices remain a powerful force for social and political change in the region.